The Role Loyalty Officer to play a key role in the implementation of the Loyalty Campaigns CRM Partnership initiatives to deliver to our customer strategy and our targeted Campaigns to increase customer retention and visiting frequency in order to support revenue growth The ideal candidate will have a solid back

Job description / Role

Loyalty Officer to play a key role in the implementation of the Loyalty Campaigns (CRM) & Partnership initiatives to deliver to our customer strategy and our targeted Campaigns to increase customer retention and visiting frequency in order to support revenue growth.

The ideal candidate will have a solid background in Loyalty and Customer Engaging Audiences within tech. This role requires a high level of coordination within the broader marketing and operations team.

JOB DESCRIPTION

The role will:

· Design and deliver targeted loyalty campaigns in coordination with programing and operations to drive admissions growth.

· Ensure all Loyalty marketing campaigns are delivered on time, within budget, and are a key driver in influencing customer behavior and increasing sales uptake.

· Ensure that the loyalty sections on the website and app are always up-to-date and are in line with customer needs

· Coordinate with the Marketing team and the Creative agency to design relevant artworks and collaterals and ensure that all deadlines are met. Ensure that all collateral adheres to brand guidelines.

· Provide in-depth and regular analysis of the performance of NPC (enrollment, earning, redemptions, revenue…) to management teams and utilize such analysis to identify opportunities to enhance the effectiveness of the program.

· Measure campaign effectiveness and identify ways to improve activities.

· Setup the automated communication emails and SMS with the support of the loyalty vendor, including monthly loyalty statements, welcome/upgrade emails, redemption notifications

· Ensure at-cinema execution of loyalty campaigns to engage customers.

Salary:

AED

10,000 to 11,000

per month inclusive of fixed allowances.

Requirements

Qualifications:

· Degree in Marketing, CRM, or related field

· 2-3 years of experience in loyalty programs, with strong focus on data analysis.

· Bilingual (English / Arabic)

· Very good movie culture

· Project a professional image to maintain the reputation of the brand when communicating internally and externally.

· Strong command of spoken and written English and computer literacy.

N/A